1. Legal basis for processing personal data.
We shall process your personal data for the following reasons:
- The execution of contracts or pre-contractual obligations, which you are party to.
- Complying with our legal obligations.
- Marketing and other business legitimate interests.
2. Legitimate interests
Legitimate interests include the following:
- Sending our newsletter to our customers from whom we have obtained the contact details in the course of a sale (or negotiations for a sale) of a product or service.
- Collection of personal data to provide you with the best possible customer experience.
- Operational requirements are necessary for internal processes.
- Fulfilling your requirements or requests regarding our services and products.
- Fraud prevention.
- Protecting our rights, employees, and property.
3. Purposes of personal data processing.
- Online purchases (when you place an order or ask for a refund).
- Direct marketing (when we send our newsletters).
- Administration of user accounts.
- Enforcing our Terms and Conditions.
- Communication through our email, contact forms, social networks, or customer care.
This means that we want to provide you with the most optimal and personalized service possible. Of course, we keep your privacy in mind. We will retain your shopping history and use details of the products you have previously purchased to make suggestions to you for other products which we believe you will also be interested in. We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive.
4. Why do we use your personal data?
- Processing, analyzing, and delivering your purchases.
- Taking payments and making refunds.
- Sending you service messages by SMS, email, or otherwise.
- Providing customer care services and support, handling returns.
- All forms of fraud detection and prevention.
- Security and Protecting our website/IT systems.
- Showing you our advertisements while you browse the web.
- Providing you with information about our products and services, promotions, discounts, and news regarding your preferences and wishes.
- Improving our website.